We worked alongside our wonderfully talented friends at Unit9 to bring together this massive campaign for agency, David&Goliath, and Kia.

A real, honest-to-goodness wedding proposal filmed live in Times Square, with an accompanying 8K animation playing on the big screen at the very moment the ball dropped at midnight. Dozens of deliverables leading up to and following the big moment.

All powered by the all-new, all-electric, Kia EV9.

Press

Kia Powers Unforgettable New Year’s Eve Proposal (Ad Forum)
An Unforgettable Big Screen Proposal (LBB)
The Proposal That Lit Up Times Square (The Stable)

David & Goliath

Agency: David&Goliath LA
Founder & Creative Chairman: David Angelo
Chief Creative Officer: Ben Purcell
Executive Creative Director: Avi Pinchevsky
Head of Automotive Art, GCD / Art Director: John O’Hea
GCD / Art Director: Rick Standley
GCD / Copywriter: Tiffany Smith
GCD / Art Director: Mike Czako
ACD / Art Director: Diego Wortmann
ACD / Copywriter: Erick Moneró
Junior Copywriter: Danny White
Junior Art Director: Riley Rawson

Managing Director, Integrated Production & Technology: Peter Bassett
Senior Digital Producer: Michael Van Pelt

Strategy Director: Kelly Slater
Group Communications Strategy Director: Jeffrey Cannata

Managing Director: Allison Draskovich
Group Account Director: Jamie Friedman
Account Director: Courtney Landrum
Senior Account Executive: Connor Heffernan

Product Information Manager: Mark McNaul
Director of Business Affairs Manager: Quynh-An Phan
Chief Integration Officer: Amy Chiang
Associate Director of Project Management: Jon Nicholas Cindrić
Project Manager: Lina Joo

UNIT9

Director: Michelle Craig
EP/Producer: Pia-Louise Lauritsen
DP: Gary Long
Managing Director/Executive Producer: Mindy Lubert

Assembly VFX (now Mosaic)

Creative Director: Geoff Bailey
SVP Commercial Services: Tara Holmes
SVP Visual Effects: Dave Zeevalk
VP of Technology: Luiz Garrido
Head of Workflow: Lucas Greenwood-Andrei
Producer: Zack Jacobs, Jenna Gabriel
Color Producer: Lucy Gatanis, Katie Andrews
CG: Adam Stockholm, Beatrice Fiorini
Comp: David Schnee, Dhruv Shankar, Coche Gonzalez, Sal Wilson, Austin Campbell
Color: Maria Carretero, Phillip Choe, Aaron Burns, Kody Wescott
GFX: Daniel Cordeiro
Finish: Jeff Kyle
IO: Carter Kusner